The goal when marketing your home is to gain as much exposure in the market as possible. Increased exposure in the housing market will put your home in front of the greatest number of potential buyers. The larger your pool of buyers, the higher the likelihood you will field multiple offers.
Professional photography & copywriting
The best way to grab someone’s attention is to use a professional photographer who is focused on capturing the best features.
Getting the ‘copy’ right means using a good copywriter who can write engaging and accurate script that focuses on the property’s features, along with the potential lifestyle benefits. This script, along with a floor plan drawn to scale will appear right across your property marketing material so getting it right is important.
LJ Hooker and Facebook have teamed up to create LJ Hooker Social Listings Campaigns, a custom built automated Facebook advertising platform powered by Buddybid, which amplifies the promotion of property listings to ensure the maximum number of people see and engage with sellers’ properties. LJ Hooker Social, with its industry leading technology, enables your agent to analyse and interpret real estate audiences to ensure our properties reach the right people at the right time. It is an exciting feature of our digital marketing offering.
Real estate portals
Eighty-six percent of potential buyers use online as their main tool to search for properties, therefore it is vital that this channel forms part of your marketing campaign. Websites such as realestate.co.nz, trademe.co.nz, oneroof.co.nz, ljhooker.co.nz are the first-place buyers head to as it is the most efficient way to view all properties for sale in one place.
Without any additional expense, all listings sent to ljhooker.co.nz can be automatically displayed on a number of high profile, highly successful domestic and international property portals and websites.
Not all buyers are online. Active buyers will most likely see a property online, however there are a significant number of passive buyers also in the market who didn’t know they were looking until they found the right property or were adopting a wait and see approach to buying. This market is often best reached in print where they will take their time browsing a publication at their leisure.
In addition, because the real estate section of the national papers has articles on market conditions, tips for buyers and sellers plus detailed lists of recent sales and auction results, buyers are drawn to the property lift outs asa research source.
Whilst there is movement to online channels, it really pays to use both the internet and print media in your marketing plan, particularly for sellers having an auction who need to attract the greatest amount of buyers in a short amount of time.
Signboards are the cornerstone of property marketing. They enable you to showcase the features of the property and are one of the best ways to capture local buyers who may not be actively seeking a new property but are willing to purchase when the right property appears.